About The Western Wake Farmers Market

We Nourish Community

Western Wake Farmers Market, Inc. is a 501(c)(3) non-profit organization with a mission to improve the resiliency of the local food system by increasing the participation of the community in local food consumption, and operating a robust marketplace that allows local food producers to earn a better living. The basis of our non-profit status is education of both consumers and producers.

WWFM was established in 2009 by a group of Cary moms with the goal of feeding their families high-quality, delicious, local food. They set out to build a conveniently located, producer-only farmers market for their community. The market is unique in that it was founded and is run by an all-volunteer board, predominantly local consumers, as well as a minority of market vendors. We have three paid, part-time staff.

In 2014, we completed our sixth season at our Carpenter Village location, a major accomplishment considering that 50% of new farmers market don’t survive 5 years. We meet the USDA definition of a “large market”, and host more than 30,000 customer visits per year. Our market turnover (the amount of product sold by market vendors) exceeds $650,000 per year. In 2015, we will open a second location at the UNC Wellness Center in West Cary.

Meet The Staff

Madison Whitley
Senior Market Manager

MadisonWhitleyGreetings! I’m Madison Whitley, Senior Market Manager for the Western Wake Farmers’ Market. Just about every Saturday and Tuesday, you can find me at the WWFM Information Tent or strolling the market.

With a background in Food and Nutrition Science, I enjoy sharing my knowledge of nutrition and my love of local food. The farmers’ market is the perfect place to connect with your food and community since you are able to personally get to know the farmers who grow your food and learn about its impact on our society, the environment and your health.

Stop by and talk with me about how to eat healthy, how to incorporate local food into your everyday routine, and how to use the food you find at the farmers’ market to make an easy, delicious meal for your family.


Aeriel Miller
Market Manager, Carpenter Village

aerielAeriel may look familiar to many of you, as she’s been the other half of the Reedy Fork Organic Farm team at market this past season. Aeriel works full time in Sales at local sustainable t-shirt printer, TS Designs. She has been an active part of the local food movement in the triad/triangle since marrying into the Reedy Fork family. She is excited to continue that work as she becomes a part of the WWFM team. Aeriel enjoys spending time on the farm with her husband, Ben, trying out new recipes using delicious, local and organic ingredients as well as spending time with her four pups, Jax, Opie, Lady and Josey.

Aeriel graduated from Elon University with a bachelor’s in Strategic Communications and has held several communications-related positions since college, including with a Fortune 100 Company and a triangle area non-profit. Aeriel will bring her marketing and social media expertise to the table within the market manager position and is looking forward to helping grow the market’s customer base. She is excited to partner with Raina and the Board to have a great 2015-2016 season!

Reach Aeriel at aeriel@wwfm.ag

Raina Goldstein Bunnag
Market Manager, UNC Wellness Center

Raina photoHello! I’m Raina and I’m the market manager for the new WWFM site at UNC Wellness. I’m originally from Maryland, but North Carolina is now where I am proud to call home.   I recently graduated from UNC with a master’s degree in Public Health Nutrition. As a registered dietitian, I believe that creating local, sustainable food systems is an important way to improve the health and nutrition of a community. What better way to do that then with farmers’ markets?

I’m so excited to make local foods even more accessible with our new market. We are working hard to make it great, and I welcome any suggestions you may have. I’ll be at the Carpenter Village site every Saturday until the opening of the new market in May. So come say hello and I’d be happy to talk about the market, nutrition, and especially fruits and veggies (my favorite subject).

Reach Raina at raina@wwfm.ag


Kathleen Hebert
Assistant Market ManagerKathleen

Assistant Market Manager Kathleen Hebert joined the Western Wake Farmers’ Market in 2012. She graduated from North Carolina State University with undergraduate degrees in Extension Education and Horticulture. In 2012, she went back for a Masters in Parks, Recreation, and Tourism Management. Local agriculture became extremely important to her while visiting conventional farming operations as part of her college education. The more Kathleen learned about how our food is made, the more she wanted to support local producers that practice healthy and sustainable farming.

“It’s been a wonderful and eye-opening experience to work with the Western Wake Farmers’ Market vendors. The craftsmanship and care they put into everything they do lets me know that I made the right decision to support local agriculture.” – Kathleen

Questions about local foods, gardening, or our wonderful market? Send Kathleen an email at hebertka@gmail.com.

Our Board of Directors

Jim Pellegrini

jimJim is a Yankee by birth, but Southern by the grace of a merciful God. Many of you know him as half of the dynamic duo that owns and operates Muddy Dog Roasting Company, coffee vendor at WWFM. He grew up in a family of farmers and restauranteurs, which is where – at a tender age – he learned the essential life skills of drinking, swearing, and making things work with bailing wire and duct tape. As a serial entrepreneur, he has been a founder or early leader of 11 companies. He enjoys time with his family (especially teaching youngsters the joy of raw oysters), coffee and other adventure travel, statistics as a recreational activity, and local food events like Chickenwire. His pet peeve is food that purports to be one thing, but epically fails to live up to the standard bearer – Philly cheesesteaks outside of Philly being a noteworthy example. He’s a Pat’s Steaks guy, because his mother and father before him were Pat’s Steaks people, as was his grandfather, who was a cantankerous soul with an excellent palette. It seems the apple has not fallen far from the tree.

Reach Jim at jim@muddydogcoffee.com


Juliann Zoetmulder
Vice President

JuliannZoemulder9286Jules Zoetmulder has a passion for healthy and delicious food. In 2009, she founded the Western Wake Farmers Market in Cary, NC. Jules was awarded the Women of Western Wake honor in 2012 for her dedication to bringing healthy food to the community. Jules believes eating well is the key to feeling amazing. She recently launched www.julesguide.com as a blog and directory site that curates restaurants that are committed to serving foods that are nourishing and delicious. Jules resides in Cary, NC with her husband and three children.



Wilma Schroeder

photoWilma’s basic values are “food, family, fun!” And she’s pursuing her dreams on a sustainable farm in Siler City, Chatham County, cultivating mushrooms, garlic, heirloom tomatoes, broccoli, blackberries, and other unique produce, flowers, and herbs.

Farming in NC since transplanting from CA in 2010, Wilma is a vendor at WWFM, using the “pet name” Dog Day Farm!




Ben Shields

Bens Bio PicHailing from a farm family in rural Massachusetts, Ben Shields owns and operates In Good Heart Farm, with his wife Patricia and son Elliott in Clayton, NC. He received a B.A. in Sustainable International Development from the University of Massachusetts in 2004. Afterwards, he spent 8 months soaking in the agriculture of Italy’s diverse organic farms and then worked at the Smithsonian Magazine in NYC for a couple of years. After deciding to farm, he fortuitously met his wife Patricia, moved to NC and and apprenticed with Double-T Farm in 2009. Ben & Patricia received Local Hero Farm of 2011 (as Ben’s Produce) from Edible Piedmont and Johnston County River Friendly Farm of 2015 from the Johnston County Soil & Water Conservation District. When not writing a bio, he enjoys spending joyful time with his family & friends, solving the challenges of growing healthy soil & food, reading, hiking, swimming, camping, eating good food and drinking tasty beer!


Jerry Kozel

[Jerry Bio Here]

April Schlanger

[April Bio Here]

David Brunner

[David Bio here]